In today’s fast‐paced market, product managers are realizing that the era of single, one-off transactions is over. Instead, long‐term customer relationships—and the lifetime value (LTV) they generate—have become the bedrock of sustainable growth.

The landscape of product management is evolving, driven by rapid advancements in artificial intelligence. Today, AI isn’t a futuristic concept—it's a tangible force reshaping how products are ideated, developed, and managed.

It all begins with an idea.